Consumer behavior Assignment Example | Topics and Well Written Essays - 250 words - 2

Consumer behavior - Assignment Example Using the system has got many advantages over conducting a market research. First, it can collect data from a vast sample of shoppers thus increasing the reliability of the information as compared to the market research which only uses a small sample to represent the entire population. It is also cheap since getting this amount of information through market research can prove to be very expensive, especially when one needs to establish baseline data. Using the system also eliminates bias encountered during collection and entry of data. However, an actual market research is more applicable when looking for information before introducing a new product into the market since it can be based on the emotions and realities of the consumers’ lives and hence have greater chance of success (Pan, ПÐ °Ã ½ & ПÐ °Ã ½, 2008). Marketing strategies can also be evaluated before implementation. This is important as it helps a firm to increase the possibilities of success of the strategy (James, 2013) thus avoiding huge losses that may be incurred through failure of a marketing strategy. A successful marketing strategy is one which is measurable, clearly articulated, achievable and actionable (James,